Reimagining the future of Fueling and Convenience

Client

bp

Vision, and Execute

Project scope

UX Lead

Role

How do we create a frictionless experience that prioritizes keeping guests in their flow, and is so compelling that customers never go back to the old ways of getting gas?

Experience Principles

  • We believe a fluid experience is one that feels fast. This means removing every barrier between them and their to-do list. So they can get in, get what they need, 
and get out while remaining in their flow.

  • We believe the more we seek to understand our customers and advocate for their needs, the more valuable we become to each other. Like the perfect co-pilot on a long road trip, we help provide you the right information at the right time and make your overall experience better because we know your needs.

  • We believe that trust is not given, but must be fueled proactively, especially 
in the energy industry. We believe it’s vital to make genuine gains through transparency of data and prioritization of guest security in order to build strong relationships with our guests.

  • We believe there's an opportunity to redefine our customer service by leveraging technological optimization and employee empowerment to create an elevated guest experience. We can also automate the mundane to save 
on costs and allow users to self service.

  • We believe in delivering beyond expectations because guests are looking for an experience that rewards them with more than just a discount. We must delight and compel them 
to return for more.

Enabling guests to choose bp, every time

By equipping our guests with smart notifications when they are low on fuel, allowing them to lock prices in for the day, and giving them an intuitive search to find their nearest stations - we make sure that we are the brand the choose every time.

A whole new experience at the pump

We can quickly recognize our customers based on their license plate, and customize their pump experience from the start - remembering their preferred fuel type and even allowing them to order from the c-store right at the pump.

Presenting our future vision and workshopping the MVP together with BP leadership and engineering teams.

Seamless checkout and rewards that keep guests coming back

With a new Scan n Go feature, we can make the quick stop in the c-store a completely seamless, autonomous experience. Guests can even order ahead and use their points to pay for purchases right from the flow.

“Very impressive work here… if you want my blessing, that’s a check!”

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