Hong Kong’s public menorah beneath the Bank of China Tower

Chabad Hong Kong Visual Identity

Since 1986, Chabad Hong Kong has brought Jewish life closer to people from across the world. Through prayer and learning, youth programs, hospitality and care, it welcomes a community that spans nationalities, generations and levels of observance.

East meets West in a new look for a familiar Hong Kong institution. It’s modern without chasing trends, with a classic feel that suits a place that’s been here for 40 years, and will be here for many more.

The Brand in Use

See how your brand comes alive

Chabad Hong Kong stationery brand mockup
Chabad Hong Kong exterior signage brand mockup
Chabad Hong Kong foyer wallpaper brand mockup
Chabad Hong Kong embroidered kippot brand mockup
Chabad Hong Kong gold-foil siddur brand mockup
Chabad Hong Kong ceramic mug brand mockup
Chabad Hong Kong engraved lectern plate brand mockup
Chabad Hong Kong hong kong public menorah brand mockup
Chabad Hong Kong gold foil & embossing brand mockup
Chabad Hong Kong canvas tote brand mockup

Behind the brand

Subliminal messaging communicated through your mark

Flame — Neshama; orchid — Bauhinia; junk boat sail — Asian ligatures; architecture — Asian ligatures

Color

Unmistakably Hong Kong

Getting the red right was key. We chose a warm, rich shade that feels familiar, then layered lighter and deeper reds to keep it modern and playful. Slate blue extends the palette and gives the brand a quieter option for more understated uses.

#B82C18
#811F15
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Signature colors on blush