↓↓↓↓↓ watch this video first! ↓↓↓↓↓↓
↓↓↓↓↓ now scroll for the full presentation ↓↓↓↓↓↓
Chaya Mushka Schools
Annual Fundraising Campaign
Theme Proposal
Dec 2-3, 2026
“My kid is happy.”
It's a simple statement, but for a parent, it means everything.
In past campaigns, we've focused on explaining who we are, what we do, and why we do it. This year, we're shifting the spotlight to the result.
The joy of being part of Chaya Mushka Schools.
It's in the child who can't wait to tell you what they learned today. The friendships that make school feel like a second home. The pride of finally mastering something difficult. The comfort of being known, loved, and encouraged to be yourself.
These everyday moments are the beautiful outcome of an education rooted in partnership, shaped by community, and deeply invested in every child's growth. They're what make our children excited to come to school each morning. And what give their parents so much nachas.
With our campaign taking place just before Chanukah, the timing feels especially fitting. As we prepare to celebrate the Festival of Lights, we're turning our attention to the lichtigeh punim already lighting up our classrooms. The happy, confident Jewish children who carry that light with them wherever they go.
This year, we're celebrating that joy.
Three possible campaign themes explore it from different angles, each offering a fresh way to tell the story of what makes Chaya Mushka Schools so special.
THEME 1:
Sparks Joy
You know the expression, “Does it spark joy?” At Chaya Mushka Schools, it's the little things that add up to something big. This theme showcases those seemingly small experiences that light up a child's day and, together, spark a lifelong love of learning, Yiddishkeit, and being part of something special.
THEME 2:
K’vell
There's a special kind of joy that you just can't contain. The excitement of finally figuring something out. The pride of accomplishing something all on your own. The confidence that comes from discovering what you're capable of. Kids at CMS are bursting with excitement, beaming with happiness, and finding new reasons to feel proud of themselves every day. This theme celebrates that infectious, overflowing joy—the kind that's written all over their faces and impossible to keep inside.
THEME 3:
Happy Place
Everyone has a happy place. Somewhere they feel at home, where they can be themselves, and where they genuinely love to be. For our students, Chaya Mushka Schools is that place. This theme shows off a community where children feel loved, connected, and confident. Where they look forward to coming each morning, and where the their souls come to shine.
Creative Direction
Look & Feel: playful, bright, bubbly and full of personality.
Type & Color: puffy / bubble letters | Brand yellow + Chanukah metallics / Silver + Gold
Photoshoot Direction: letter balloons, metallic details, bursting with joyful expressions.
Video Concepts/ideas:
choreographed dance video
really showcasing little scenes as stories that show children lighting up with joy (start to finish)
a little series of “podcast” clips where kids ask each other cute qs . maybe we call it “K’vell & Tell”.
What do you notice about the kids in cmch | What do you want to learn about? | What do you think kids need? | Whats the hardest thing you’ve done recently? | What helps you believe in yourself | If your school were a person, what kind of person would it be? | What do you think grown-ups should learn at school? | If you could add one thing to your school, what would it be? | What's something your teacher says all the time? | What's something at school that you wish you could bring home? | If you were the principal for a day, what's the first thing you'd do?
milestones /announcements in clay art or bubble letters
Family Fun Day Ideas
sloomoo institute (deeply discounted tix, ATL Jewish Life Festival aquarium day style)
Joey Newcomb Concert
Pre-Chanukah “Sparks Joy” Wonderland, make a holographic menorah building, bubble show, light table with acrylic color pieces, Sufganiyot Sweet Shop,
